We were delighted to work with our Brand partners @ Joseph-fashion on translating the latest window launch at their London Flagship. The concept was based on the Pre-AW23 catwalk trends from their Multi-brand buy and own label Joseph AW23 Collection.

The brief was to translate this aesthetic across the entire window environment, the softness of the planting was contrasted against the exposed structure of the support framework which was made up of undulating natural timber forming a full 6m curved back wall and free-standing plinth elements shaped in ribbons to house the mannequins. We then created a bed of wild grass planting that was randomly placed throughout the window space forming a ‘Wild Meadow’.

Working closely with their in-house creative team, the scheme is now live @ JOSEPH 77 Fulham Road,London. SW3 6RE.

Creative and technical development, production and installation B_RD.