We were thrilled to work with our Brand partner JOSEPH-FASHION on the celebration of their 40th Anniversary LFW Campaign. Working closely with their in-house creative team, the inspiration for the window concept was born from taking the bold monochromatic black & white stripes from their Iconic shopping bag and translating them across every aspect of the window environment from the external Façade to the walls, floor, table, chairs and mannequins, which all had to be covered in JOSEPH stripe effect that defines their visual house codes.

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The scheme has launched at their London Flagship store @ 77 Fulham Rd.

All graphics were produced by our in-house Print Studio.

Creative Artworking, Production and Installation @B_RD

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